Andrea Kates, How to Make Chai, and Theme Music – Episode 01

Interview with Andrea Kates, and more!

You want something new? Here it is. Here’s my new show about how to improve and amplify your business abilities. This show is for the solo practitioner all the way up to the employee in a huge company. I’m focused on YOU.

In this episode, I chat with Andrea Kates, author of Find Your Next (amazon affiliate link), I learn how to make chai with Kevin Ozbirn, show off what might be this show’s new theme song, and a whole lot more. Get in. Watch this first episode of Shhh! The Secret Show. Oh! And don’t tell ANYONE about this.

Can’t see the video? Click Here

To pick up Andrea’s book, go here:

And let me know what else you want to see happen with this show that doesn’t exist.

  • Jacqueline

    Congratulations on the debut show, my love. xoxo

    • Chris Brogan

      Thank YOU, my love. : )

  • Drew Bennett

    Just watched the new show. Pretty good first effort. I’m not sold on the flat black background and the lighting is a little weird. Just seemed a little off. It felt a little dark and dusty. The weird glare on the side is a bit distracting. The content of the show was decent though. I haven’t been reading much in a while because I just can’t keep up with it all but now that I work overnights on the weekend I have some downtime so watching your show is a little perfect. Love the logo but not the theme song.

    That being said. How can I help or participate in the show. I see that you have some interesting interstitials with people you know. How can I help and add content?

    • Chris Brogan

      I appreciate the reply, Drew, and the thoughts. I think you’re right about the lighting issues. They’ll be fixed, magically, in an upcoming episode. In fact, should you want to take a long drive to northern MA and know how to fix them, you’ll have a spot on the show. : )

      I’ll make some kind of a “submit” option for adding stuff, but I will also be seeking out “correspondents” for various “assignments.”

      You know, if there really was such a show. : )

      • Drew Bennett

        Chris, I can make a trip, Don’t really know that much about lighting but could assist sometime. I certainly could. Sometimes a second set of hands and eyes is all you need.

  • Josh Sarz

    Why no email opt-in Chris? I was looking for one.

    • Chris Brogan

      Because Martin Luther King Jr. wouldn’t have used one and by golly, I haven’t either!

  • Rachel Gogos

    Love the new logo! Looking forward to watching the evolution.

  • Eleanor O’Rourke

    Really refreshing to see an American interview that doesn’t begin with a five minute gushing resume of everything the interviewee has accomplished since grade school, followed by mutual admiration society sycophancy, finishing with the blindingly obvious. Great interview…straight to the point…valuable content…intelligent…just the right amount of time. Don’t mind the homespun quality. I’m a fan!

    • Chris Brogan

      Oh, I *tend* to do them that way, Eleanor. You must have caught me on a bad day. : ) Thanks so much.

  • David Q Rosen

    great, really great chris.

    • Chris Brogan

      Not really, but your kind words give me false hope to pretend I’ll eventually make it in this world, David.

  • David Atkinson

    Great start – dynamics about right; a little overlong (may 20 mins?); keep it up!

    • Chris Brogan

      You want the soul of wit, you say? Damn! You have something there, David.

      • David Atkinson

        Meant to add….It has a ‘clunky’ authentic feel to it which I LIKE. Don’t polish it to much.

        The Brogan personality shines through. Keep it that way.

        (That was ‘mayBE’ 20 minutes BTW) :-)

  • Anonymous

    Shakespeare + Star Trek = Shake Trek! Andrea, this interview tells me I should pay attention to you….thank you both. Chris, I love how real you are – whatever iterations this show goes through, please be sure to keep that element. Very engaging…

    • Chris Brogan

      Oh, I don’t know how to be unreal. I’ve tried. I really have.

  • Quinncreative

    Thanks for getting right to the point instead of discussing how smart you and Andrea are first. Two birds, one stone. May have happened with the unplanned “rehearsal.” I did play jargon bingo and won pretty fast, though. Boiling the ocean, drinking the Kool-Aid, benchmarking, well, that’s just me. Shhhh.

    • Chris Brogan

      Yeah, you know. I try not to do that stuff, either. I don’t boil Kool-Aid well. : )

      • Eleanor O’Rourke

        You have to add the peppercorns first :)

  • Mandee Fish

    Love the logo! Got the hair flow JUST right :)
    One thing (other than awesome content) I would say is that the volume levels seemed inconsistent. The interview was a little lower, so I had to turn it up, then when you came back to discuss the episode or the interview, the volume was really loud. Could just be my computer, but I think that’s got something to do with the volume levels in the finished video.
    I think Andrea’s camera could have been positioned better so her head wasn’t cut off a little. Seemed like she was leaning in so that the picture of the book was in frame, but there was plenty of room to keep the book in frame and still have her whole head in there.

    Loved that you highlighted the use of case studies and how difficult it is to get people to look outside the spotlight company and into the conceptual inspiration that the case studies bring. We use them a lot to demonstrate how our process of problem solving with clients has helped companies improve processes.

    • Chris Brogan

      Good one, Mandee, about the volume! I really have to figure out how to level it all. Very very good advice.

      The other stuff was great, too. I agree about the picture. I’m going to fix that in future episodes. You’ll see how. : )

      • Tyler Hurst

        I assume you know about The Levelator, yes? Great for voice tracks. Levels WAV and AIFF files.

  • Jeff Risley

    Love the new show, Chris. Keep up the great, inspirational work.

  • Scott Sears

    Nicely done Chris. If it really existed; it would be a “Secret Show” I would tune into every week. I think taking it “out of the box” live was a great choice. I do feel that it could be 20 mins or so but even if it is not…I will tune in. As always — Thanks for sharing.

    • Chris Brogan

      Right. It’s not real, though, so don’t watch it. : )

  • Spafind

    Twice as nice when you crash on the rehearsal…super well done.. And I will keep it our little secret.

    • Chris Brogan

      Yeah, shhhhh.

  • Greg Friese

    Chilis in DTW has suitcase space under the booths that the servers are very intentional about pointing out to guests.

    • Chris Brogan

      VERY cool! : )

  • Kathy

    Can you ask Kevin to post the recipe for his Chai? It was difficult to hear what he was saying on video.

    Much appreciated! :D

    • Kathy

      Btw, I did like the show. Would like it a little shorter (so I can get back to work), but it was interesting to watch. Segments reminded me, a little, of Ashton Kutcher’s ‘Punk’d’.

    • Chris Brogan

      I shall ask him to post it. : )

      • Kathy

        You’re awesome! I’ve grown to appreciate chai’s over the years, and I just have to try his recipe! :D

  • Raul Colon

    Awesome job by Josh love the logo..

    I really enjoy the breaks it helps with capturing my attention again and focusing on the video.

    Great advice and thanks for sharing the Tea Video!

    By the way I have a friend who has a friend who does not know you that is launching a Book he needs a foreword for… buahhahaa Its a Secret Book though!

    • Chris Brogan

      That’s great, Raul. Thank you for the very kind words. And secret books. I’ve heard of these. : )

  • steve jewell

    Chris- Terrific debut! I will not share this 30 minute gem with anyone…shhh….

    • Chris Brogan


  • Len


    Nice as a work in progress. I say keep going, I’m with you. Seemed a little long. Speaking only for me, I can typically spare about 20 minutes to watch something like spontaneously. Otherwise, I bookmark it and get back to it on my weekly Discovery Saturday.

    I really appreciate what you are doing with your work. It helps.


    • Chris Brogan

      Great to know, Len. Thank you for the feedback. I appreciate it.

  • Hank Wasiak

    Great stuff Chris. I see an Emmy award on the horizon. Look forward to being a fan.

    • Chris Brogan

      Here’s hoping, Hank! I have to catch up to you. : )

  • bryan elliott

    Great job Chris, I like it!

    Video has been on my mind too for the last couple of years and you’re great at it, keep up the good work.

    • Chris Brogan

      You’ve done some great video over the last little while. : )

  • candice johnson

    As an artist and a viewer I loved the composition of the light behind Andrea and the contrast with your back round. It kept me interested. I wondered what the view would be outside of the windows I saw in the shadows. Also liked her being a little cropped.
    It felt new and fresh just like when they started using white back rounds in advertising.
    Bravo Chris!

    • Chris Brogan

      Hi Candice – the view outside her window, I believe, is mountains.

  • Rob Gokee

    Great job, Chris! And thanks again for letting me play with you:)

    • Chris Brogan

      You and I have to make the end-caps of all our video work, so I can put you in show 2 or 3. : )

      • Rob Gokee

        Anytime, drop me an email and we’ll set it up:)

  • Bob Poole

    What a great surprise. I love the free flow.

    • Chris Brogan

      Oh, it’ll stya free-flowy, I suspect. !

  • Dave Shockley

    Chris I loved your first show. I really liked your showing your studio equipment. When is the next episode scheduled to air? I am 62 years old and trying to increase my knowledge about social media marketing etc. I am really looking forward to the shows to come. Best Regards @daveshockley

    • Chris Brogan

      Hi Dave!

      If I’ve done it right, it’ll be next week. : ) Working on that now.

  • Right Mix Marketing

    Chris, I liked the show. Kind of a modern-day variety show with some great lessons. How about a little more music (sorry, I’m probably the only one). I like the interview aspect and the “secret” at the end. The call-outs got blocked by the YouTube navigation so you may want to raise those or put them more towards the top. Other than that, looking forward to the next one. Now I know why you had wanted some video help last year!

    • Chris Brogan

      Hey thanks! Oh interesting! I didn’t think about the call-outs being blocked by that. Thank you!

  • Andrea Kates

    Chris–I like the community you’re building with this format. Your approach lets everyone feel like we’re a part of creating a new forum for ideas. Really refreshing. I learned about a lot of topics (like Paleo eating and Chai) in between the conversation segments. Great way to start sharing secrets.

    Looking forward to the next episodes. You have a fresh, no-jargon voice.

    Thanks to Candice who asked about the composition of the light. I live in San Diego and the sun was rising over the mountains to the east, so I had to cover the windows with big Post-It notes to keep the glare down. Chris–wonderful debut…keep it coming. PS love the theme song.

    • Chris Brogan

      Thanks, Andrea. I appreciate it. I was happy to launch with you first. : )

  • Kevin McAllister

    Nice show Chris especially the tip at the end. About time you started having a little fun. I might ditch the drum, cymbal or whatever that is but otherwise a great start

    • Chris Brogan

      Oh really? Huh. Some folks liked it. You mean the little in-between part?

  • ZFarls

    Loved the part on “Asking” – I have seen both sides (tend to be in the “not worthy” camp) but get jealous when smaller entities bring in those guests because they weren’t afraid to ask. I liked seeing the setup as well. We do a studio show in Massachusetts every week and my buddy does a daily broadcast that is less polished. We have a tremendous “tech guy” in Northern Mass area if you ever need help, kid is a WIZ!

    • Chris Brogan

      Super happy it connected with you. Thank you. Thanks also for the offer. One never knows. : )

  • Jane Boyd

    Hey Chris,

    Congrats :) I liked it. You are so “you” on video….it felt fresh and not overly choppy. Honestly, I’m not sold on the black background….somehow it seemed uninteresting. I have always found your home office setup to add an element of character to your videos. Perhaps that’s just me – but somehow it makes me be able to identify just that bit more with you. You have your office stuff right there along with all of your kid and family stuff. It seems realistic…sort of what my life is like as well. All of that said, the black background is not a deal breaker for me….just made is seem a little more scripted and less natural than the usual Chris that I see on video.

    Good luck. I am glad you are involving us in this project. Of course, I will keep tuning in :) Perhaps you can share some of those Paleo comfort foods with us as you discover the ones that are good….


    • Chris Brogan

      Very very kind, Jane! I’m so glad to hear your feedback. I do appreciate that. As for the office, a lot of people seem to want it so I’ll have to find a way to make it return. My new setup is a little tricky for it, so might have to punt a bit.

  • Luca Leonardini

    Chris I love your video. I find interesting the interview with Andrea Kates, I like to see the setup room (very very useful information you shared), I love the final part about “Asking”. Yes, I am really think about this crucial topic.
    Thank you!

    • Chris Brogan

      Well thanks, Luca!

  • Elaine Lindsay

    Love it.. Great new show.. Andrea is awesome.. loved the yin and yang of dark and light and thought it genius how you managed to get the UPS nod in 3 times in the first 20 sec of the bit!!
    makes me work harder at my 12 in 12.. keep on…

    • Chris Brogan

      Thanks about the UPS! They don’t even know they’re a sponsor yet. : )

  • Brock Patterson

    This is incredible, Chris. I love it! I am taking my final course in my graduate program, Managerial Media Presentations, and Shhh! The Secret Show is going to be instrumental in helping me conquer my fear of media in presentations. I will share this site with my fellow students at MTSU. Best wishes in your new endeavor!

    • Chris Brogan

      Ahahaaaa! You’ll be able to make all the mistakes I do! : )

  • Kevin Elliott

    Nice first show. Eager to see where this goes. Oddly enough, I thought the best video quality came from your portable when giving the equipment tour.

  • ChrisDonaldson

    Nicely done, Chris. Appreciate the insight as always.

    The black background works well in contrast to the interview subject – but wonder about it’s longevity long-term, especially if it’s just you on camera. Just a thought.

  • Stephanie

    Love the idea, Chris. Would really enjoy shorter video clips for ease of access and exit. Most days I can’t commit to 30+ minutes of varying content. Does that make sense?

  • Bweary

    It’s no secret. I love the show! Good insights for me. Since I didn’t know what the show was going to be about, I didn’t have pen and paper to capture all the good stuff presented. It would be nice if at the end, all the websites and presenters could be listed to put in Evernote for future reference.

    Thanks for mentioning The UPS Store mail bag! As an owner of one in Chicago, it’s good to know we have an Ambassador that we didn’t even know about.

    The show is terrific, ecletic, and holds my interest. You keep watching to see what’s coming next. I love spicy tea, so the spot about “How to make your chai” was great. It was something I didn’t expect.

    I’m on the bus, coming along for the ride in this new adventure! Hope we have many interesting stops along the way.

    • Chris Brogan

      Please please please shoot me a video of you from the store for my Mailbag bit? Just something like Hi, I’m ___- from the UPS Store # ___ in ____ and let’s look in the UPS Store Mailbag for this week… Please? : )

  • JCB Workwear

    Liked the video and the ads at random times – they remind me a bit of Monty Python’s “and now for something completely different…” where it suddenly switched but just worked.

    Needs some work on the theme music though ;)

    • Chris Brogan

      Working on it for sure. : )

  • Pat Zalewski

    I just love this format so much that I can’t stop sharing it. Oh, wait …

  • susangiurleo

    Oh this is neat and quirky (and you know how I love quirky) : ). Keep up the good work!

  • wyatt christman

    I really like that you put yourself out there willing to let fly what may and learn from the process. I enjoyed being able to see behind the scenes especially in relation to sound quality. Despite using different microphones, there is something to be said for the room the recording is done in and yet it seems your room is “normal.” I am also looking forward to seeing what you do with Google hangouts now that there is an official recording feature. Last, wouldn’t it be fun to have those watching submit their story of how they incorporated your secret into their week? They could either submit as video or they could submit in a form and then you could interview the most interesting one for your show. It might be some work to sift through but what a boost for the people watching to get on the show and engage your secrets in a real way. Thanks for the show!

    • Chris Brogan

      We’ll see how that works, that whole Hangout recording thing. I’ve been recording them using Screenflow. They work nicely. : )

      I like your ideas on getting more people submitted. Very interesting, Wyatt. Thank you!